Knowing your audience is one thing but moving your audience with your narratives is another. Consumers want to feel connected to the brand more than ever, a human connection. Storm Smith, a producer from the top advertising agency BBDO and storyteller, will share the best ways to elevate the human experiences within your narratives by effectively communicating with your audience. It will provide a transformative, lasting impact between your brand and your audience at the end of the day.
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